About the Client
Size: 1–10 employees
About the Client’s Users
Target geography: Global
Target industries: Product Management, Digital Marketing, Sales
The client sought help in creating short, crisp, and engaging courses for their app, FWD, that would enable product managers to acquire in-demand skills for their career advancement.
How we rose to the challenge
Our team of creative storytellers and experienced technical writers collaborated to build several courses suitable for on-the-go learning. The content for each course was delivered in innovative, storytelling formats – a challenge considering the deeply technical or business-oriented slant of the course topics.
The expert writing team came up with stories using cards that had concise, conversational content captured in just 40-45 words each, with complementing visuals that ensured better comprehension of the lesson.
The creative and visually-complemented content made the courses easy-to-understand, and, at the same time, interesting.
The Bodh team successfully delivered multiple courses for FWD on topics such as:
- Design Thinking for Product Managers
- Go-to-market for Product Managers, and others
Another customer delighted, courtesy storytelling by Bodh!