Storytelling by Bodh for Microlearning – FWD

About the Client

Industry: E-learning
Location: Bengaluru
Size: 1–10 employees


About the Client’s Users

Target geography: Global
Target industries: Product Management, Digital Marketing, Sales


The Ask

The client sought help in creating short, crisp, and engaging courses for their app, FWD, that would enable product managers to acquire in-demand skills for their career advancement.

How we rose to the challenge

Our team of creative storytellers and experienced technical writers collaborated to build several courses suitable for on-the-go learning. The content for each course was delivered in innovative, storytelling formats – a challenge considering the deeply technical or business-oriented slant of the course topics.

The expert writing team came up with stories using cards that had concise, conversational content captured in just 40-45 words each, with complementing visuals that ensured better comprehension of the lesson.

The creative and visually-complemented content made the courses easy-to-understand, and, at the same time, interesting.


The Impact

The Bodh team successfully delivered multiple courses for FWD on topics such as:

  • Design Thinking for Product Managers
  • Agile/Scrum
  • Blockchain
  • Go-to-market for Product Managers, and others

Another customer delighted, courtesy storytelling by Bodh!

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About BODH

At BODH, we specialize in building engaging courses that move the needle in learning. We specialize in learning for adults – whether professionals seeking to up their winning quotient at work, teams looking to reskill or upskill or those needing to reboot their careers. Bodh is the L&D Leader’s one-stop shop for learning that works. Bodh is the learning group at Clearly Blue Digital.

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